A pioneer of modern tequila
Founded in 1942 by Don Julio González, the Don Julio brand was born from a desire to elevate tequila to a finer, more elegant spirit. At a time when tequila was still seen as rustic, he focused on quality agave selection and precise distillation, laying the foundation for what would become one of Mexico’s most iconic tequila houses.
Highland-grown blue agave
Don Julio uses blue Weber agave grown in the rich volcanic soils of the Highlands of Jalisco, near Atotonilco El Alto. Thanks to optimal sun exposure and elevation, the agaves develop great sweetness and complexity. Harvested at full maturity after 7–10 years, the piñas are slowly cooked, then fermented and distilled with care to preserve their natural softness.
A refined collection of premium tequilas
Don Julio’s range includes the smooth Reposado, aged 8 months and the legendary Don Julio 1942, matured for two and a half years in small oak barrels—an ultra-premium sipping tequila loved by connoisseurs. Each expression offers a sophisticated take on traditional tequila.
Renowned artisanal craftsmanship
From field to bottle, Don Julio blends traditional techniques with modern excellence: hand-harvested agave, slow oven cooking, small-batch distillation, and aging in carefully selected oak casks. The result is a tequila with refined flavors—vanilla, caramel, cocoa, sweet spice—crafted for elegance and depth.
A benchmark for tequila lovers worldwide
Now served in top venues and cocktail bars across the globe, Don Julio is a symbol of quality and prestige. With its distinctive bottle and deep roots in Jalisco’s heritage, it represents the very best of Mexico’s tequila tradition. A must for those who appreciate expressive, noble spirits.
