In Burgundy, terroir is the foundation of the Appellation d'Origine Contrôlée (AOC) designation.
In Burgundy, the concept of terroir is broad, encompassing both natural and human factors. It was the winegrowers, sometimes aided by monks, who discovered, identified, and then promoted the terroirs. It took centuries of hard work for this concept, which dates back to the early Middle Ages, to stand the test of time and be officially recognized and described in the middle of the last century with the creation of the I.N.A.O. and appellations of origin.
Today, after more than 1,000 years, the terroir continues to assert itself in Burgundy as a modern concept that is copied around the world because it represents and conveys the values of origin, authenticity, tradition, and typicity that are so dear to consumers.