Wine Fair: Flash Sale on the Hidden Gems of Other Regions

The wine map of France is not limited to its most famous vineyards. Behind sought-after appellations and instantly recognizable labels lies a more discreet landscape, made up of distinctive terroirs, sometimes little-known grape varieties, and estates whose work deserves wine lovers’ full attention.

These under-the-radar wines are not necessarily rare by nature: they are often simply less exposed. Their appeal lies in the clarity of their identity. Depending on their origin, they may express the freshness of a high-altitude vineyard, the sun-ripened maturity of a Mediterranean climate, the tension of limestone soils, or the spicy relief of local grape varieties. This diversity opens tasting up to new accents without sacrificing precision.

Exploring these cuvées also means stepping away from choices dictated by reputation alone. In less sought-after regions or appellations, the price sometimes reflects the estate’s work and the quality of the wine more than the fame of its name. It then becomes possible to find an excellent pleasure-to-price ratio, whether to enrich your cellar or serve an original bottle at the table.

The selection thus shines a light on authentic wines from varied terroirs and carefully chosen estates. Some are appealing from their youth thanks to their fruit and energy; others benefit from being laid down in order to reveal deeper texture and nuanced aromas. What they share is a distinctive personality, far from standardized profiles.

For the wine fair, September 23, 2026 is dedicated to hidden gems from other regions. From €200 spent on the relevant selection, the offer represents a total benefit of 15%.

Its breakdown should be clearly distinguished: 10% is deducted immediately, while the additional 5% is credited as loyalty points. The full 15% therefore does not correspond to an instant reduction in the amount to be paid. This mechanism lets you enjoy a lower price when ordering, followed by a loyalty benefit intended for a future purchase.

The offer is applied directly in the cart once the required purchase threshold is reached. You can therefore check the discount before finalizing your order and adjust your selection according to your wishes: bottles to open soon, wines to cellar, or discoveries to pair with several meals.

Loyalty points cannot be used during the promotional period. You should therefore not rely on an existing points balance to pay for this order. The 5% linked to the operation is credited in the form of loyalty points and is separate from the 10% immediate discount.

This flash sale provides an ideal framework for putting together a less expected selection: discovering new origins, comparing expressions of terroir, and giving cellar space to wines whose regional reputation is not always enough to bring them into the spotlight.